Bob Robbins Managing Partner

Bob has spent his entire career launching new companies and brands as well as transforming large multinational companies. He has helped numerous clients worldwide to achieve a strategic business advantage while optimizing the value of their brand equity. Bob has worked with CEOs and executive teams for global consumer and business-to-business companies including Abbott Laboratories, Unilever, American Express, Haemonetics, Dunkin' Brands, GE, Staples, Kraft Foods, DuPont, EMC/RSA Security, Applied BioSystems and Johnson & Johnson. As an active participant in all projects, Bob lends his business acumen to clients on important decision-making processes, including vision and value proposition development, brand architecture, brand communications, experience innovation, new product development, brand measurement and cost-effective implementation. He is adept at ensuring that clients have a strong understanding of the interplay between brand, business and culture.

Prior to co-founding CatchPoint Partners, Bob was a founding Partner of Protobrand Sciences and served as Chief Operating Officer of BrandEquity International. He has held senior management positions with BBDO Worldwide, Ogilvy & Mather and J.C. Penney. Bob is a recipient of the highly coveted Grand EFFIE award for his work on the GE brand campaign "We Bring Good Things To Life." Bob is an author, lecturer and consultant on brand asset management and integrated communications strategies.

Bob has authored articles/columns on branding that have appeared in publications such as Marketing News, Brand Marketing, Sales and Marketing Magazine and Design Management Institute. Bob speaks at conferences across the nation on branding and effective communications. He has been a speaker at such well-known organizations as Interbev, Massport, The International Mass Retailing Federation, INC Magazine's Executive Conference Series and The Institute for International Research, DMI and numerous other organizations.

Bob Robbins

Managing Partner