Bob Robbins Managing Partner
Bob has spent his entire career launching new companies and brands as well as transforming large multinational companies. He has helped numerous clients worldwide to achieve a strategic business advantage while optimizing the value of their brand equity. Bob has worked with CEOs and executive teams for global consumer and business-to-business companies including Abbott Laboratories, Unilever, American Express, Haemonetics, Dunkin' Brands, GE, Staples, Kraft Foods, DuPont, EMC/RSA Security, Applied BioSystems and Johnson & Johnson. As an active participant in all projects, Bob lends his business acumen to clients on important decision-making processes, including vision and value proposition development, brand architecture, brand communications, experience innovation, new product development, brand measurement and cost-effective implementation. He is adept at ensuring that clients have a strong understanding of the interplay between brand, business and culture.