Janet Logan SVP, Strategic Marketing

Janet has extensive experience establishing new companies, products and services in the marketplace. With a focus on brand development and revenue growth, her passion is working with early-stage and high-growth companies to create a platform for their success in the market.

After graduating from The College of the Holy Cross, Janet’s early career experience includes managing public relations, advertising and communications strategy for Lotus Development Corporation during the first phase of personal computing software adoption. Next, she took on the founding vice president of marketing role at Ziff Davis Interactive, launching a pioneering online publishing business, ZD Net, that ultimately sold to CNET for $1.6 billion.  

Janet then joined the global marketing firm Digitas, working with clients including Adobe and AT&T.  Subsequent leadership roles at venture-backed B2B technology startups followed, where she served as a founding vice president of marketing for Revenio, a marketing automation pioneer sold to Vignette Corporation, and Archer Analytics, a marketing analytics startup. 

Janet’s interest in urban planning and design led to marketing leadership roles with leading real estate development firms including Gale International, Boston Global Investors and The Collaborative Companies. 

For CatchPoint Partners, Janet works flexibly with technology and healthcare clients on initiatives including market analysis, brand architecture development, positioning, messaging, product launches, marketing strategy and planning— all in support of building brand value and achieving business results. 

Janet Logan
SVP, Strategic Marketing