Elizabeth Suneby SVP, Strategic Marketing & Brand Content

Liz has a passion for distilling diverse inputs into a cohesive brand strategy and then translating strategic direction into compelling identities, programs and content to help organizations achieve their goals. Before moving into consulting, she held marketing leadership positions in high technology and business-to-business service businesses. Her consulting experience spans for-profit and non-profit organizations across industries, including education, consumer, health and financial services.

After graduating from Brown University with highest university honors, Liz launched her marketing career at GE on a two-year training program, followed by a multi-year assignment at GE Information Services -- a forerunner in Cloud computing services. As the PC software industry took off, Liz went on to lead advertising and direct marketing at Lotus Development Corporation.

After Lotus, Liz served as Vice President Of Marketing at two privately held service businesses: The Forum Corporation and Work/Family Directions. When Work/Family Directions was sold to Ceridian Corporation in Minneapolis, Liz began consulting with clients as diverse in size and mission as Dun & Bradstreet, Boston College, Excel Academy Charter Schools, iRelaunch.com, Worthy.com, Art in Giving and BroadReach Corporation.

For CatchPoint, Liz focuses on market & competitive analysis, branding, positioning, messaging, company and product launches, marketing strategy and content development.

When not consulting, Liz writes articles for magazines and books for children and teens. This variety hones her creativity and helps her conceive of innovative narratives for clients.

Elizabeth Suneby
SVP, Strategic Marketing & Brand Content